Collaborating with Dommune, the web-based music streaming channel, Widen+Kennedy created customized Nike channel that air from 7PM to midnight on the night of the event. Viewers were able to watch DJ’s spinning at Dommune, and tune in to a live nighttime running event. Runners gathered at Nike Harajuku and ran to the Dommune studio where they joined the live talk session with Nike Sportswear global icons, Dexpistols. 

Credits
Wieden+Kennedy Tokyo
Will Goodan

Services
Art Direction
Video
Photography