Collaborating with Dommune, the web-based music streaming channel, Widen+Kennedy created customized Nike channel that air from 7PM to midnight on the night of the event. Viewers were able to watch DJ’s spinning at Dommune, and tune in to a live nighttime running event. Runners gathered at Nike Harajuku and ran to the Dommune studio where they joined the live talk session with Nike Sportswear global icons, Dexpistols. 

Credits
Steve Harjula Direction
Mariusz Major Directon

Services
Branding
Art Direction
Graphic Design
Photography