Collaborating with Dommune, the web-based music streaming channel, Widen+Kennedy created customized Nike channel that air from 7PM to midnight on the night of the event. Viewers were able to watch DJ’s spinning at Dommune, and tune in to a live nighttime running event. Runners gathered at Nike Harajuku and ran to the Dommune studio where they joined the live talk session with dj icons, Dexpistols.
Credits
Executive Creative: Tim Forran
Executive Account: Michael Alexandor
Executive Strategy: Jenny Newts
Photography: Steve Carty
Services
Ideation and Art Direction
Identity Design and Branding
Graphic and Web Design